SeeVibes provides real-time analysis and monitoring of social media posts related to live TV shows. This tracking service not only helps broadcasters to measure the impact of their programming, but it also enables advertisers to optimize their ad campaigns by targeting the shows best suited to promoting their products. In 2010, the initial Twitter-based service, known simply as TVTweet, was designed and developed by Thomas Landspurg. And when the start-up merged with Canadian company SeeVibes, the partnership with Orange continued without a hitch. Promoted by Orange – a partner as well as a client of the start-up – the app became a rapid success in 2013. Currently, it’s available in Europe and Canada. Thomas Landspurg takes some time out of his busy schedule to tell TVTweet’s story.
The concept behind TVTweet came to me one night in late 2010: I was sitting in front of the TV, flipping through channels half-heartedly in search of something interesting to watch. So I decided to see what the “Twitterverse” had to say: maybe tweeters could recommend a TV station? I’m an engineer and had already developed an app to analyze “TV buzz” for personal use. Then I realized my tool could be used by TV channels, advertisers and other broadcasters. Throughout my career I’d remained more or less in close collaboration with Orange, so it made sense to go to them and to pitch my idea. By 2011, I was ready to take the plunge and to start a business to launch my new tweet-tracking app. Turning to Orange to start and to scale my business just made sense.
It just so happened that Orange was looking for such a technology at the time. Fortunately, I was able to rely on the strength, resources, references and recommendations of Orange, which became both a partner and a client. Orange promoted me and showcased my technology, opening doors at major media events like MIPTV and the Cristal Festival. Orange’s support was crucial and without it, I wouldn’t have been able to get the same kind of exposure for my technology. Our service is now integrated in the TVcheck app developed by Orange and available on App Store and Google Play.
While 2012 was the year of our launch, TVTweet saw real success in 2013. We were able to get the service adopted by French TV stations TF1 and NRJ12, as well as advertisers and major marketing firms. Later, we were approached by the Canadian company SeeVibes and merged together by year’s end. I’m now SeeVibes’ Chief Technical Officer and today the app continuously analyses tweets related to shows on 30 TV stations in France, 100 channels in 5 other European countries, as well as approximately 100 Canadian channels.
I’m now looking to improve the service by tracking – and anticipating – future changes. Today, Twitter and Facebook are a central part of every social event. But I’m looking down the road: if a new technology rises to dominance – whether it’s Instagram or something completely new – SeeVibes will have to adapt to make sure its service remains just as relevant.